Google is the world leader in search engines and maintains the lions share of this market.  That means that most SEO firms mold their efforts around what Google wants to see in order to receive high rankings in their search results.  It also means that Google is the number one target of people who try to manipulate the system and get ranked in a position they don’t really deserve.  They are called “black hat” techniques.  Sites that use these techniques are getting what has been dubbed the “google slap” and are getting banned, never to appear in search results again. Read more »

We know that content is king of seo where Google is concerned, but what exactly is the next step toward improving your site rank?  Google is after traffic.  They want to present the best website with the most information that is most closely related to the search term the user entered.  But how do you get traffic without being listed high in the search results?  You have to be listed in the top 5 results to get a share of traffic, but you have to have traffic to get your site in the top 5!  A catch 22 is now the obstacle standing in your way.  The answer…….. links my friend.  If you post your info to other sites and have other sites sending traffic to you, then the traffic will come and your rank will go up.  The higher the rank the more natural traffic you will get and you have now taken your site out of the catch 22 circle and put it into the traffic circle. Read more »

Scan the image below with your smartphone.  Go ahead, scan it right off of the screen.  This is called a QR (Quick Response) code and it is changing face of advertising.  How does the cell phone read the code?  The cell phone needs a QR code reader, like this one from Kaywa.  It takes literally 1 minute for someone with an iPhone or Android phone to find and install the reader.

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Link building is one of the most important parts of an SEO strategy and will influence your success at generating traffic and increasing your search engine rank.  But, where do you start?  How do you begin building quality links to your blog or site?  Here are 9 link building sources that are absolutely invaluable and will help you achieve a higher search engine ranking while at the same time increase targeted traffic to your site. Read more »

Because many people that follow you on social media might not be subscribed to your emails, it is a great idea to post a link to your opt in form on all the social media sites you are a part of.  To really encourage people to subscribe, be sure to explain to them what they can expect by subscribing. You can offer a sign-up bonus like 10% off your next purchase when you subscribe to mailing list, or you can simply state the benefits of being on your list (exclusive offers, product guides, etc.). Watch your email list grow when you invite your social media connections to subscribe!